That’s a lot of foot traffic being exposed to your weekly sale, daily special, new products, or other messages you want to advertise. But how do you manage what’s on the screen?Įnter digital signage software. There are many digital signage systems to choose from, with each platform offering different features. We’ve created this buyer’s guide to help you better understand the options so you can easily start displaying your advertisements and attracting new customers. Key Questions to Ask When Selecting Digital Signage Softwareĭigital signage solutions manage static and interactive digital displays. These systems help you create, store, schedule, monitor, and display custom advertisements on TVs, projectors, and other digital displays.
While many vendors package digital signage applications into convenient all-in-one systems, a complete digital signage system includes three very distinct components. These include:īelow, we explain each of these components in more detail. Content managementĪ content management system (CMS) is the foundation of a digital signage system.
Digital signage solutions offer a CMS that enables users to upload original images and video or modify software-provided templates. This connects to your TV/screen and houses your actual content to be displayed. It’s typically the size of a thumb drive, similar to Google Chromecast or an Amazon Fire Stick. The content for the player can either be stored in the cloud, on the player’s hard drive, or via a network server.
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